Often organisation people make things harder than they have to be.Take online marketing for example. Marketing is quite easy when you solve down to it: find the psychological worth inherent in what you offer and provide it in an unforgettable way that separates you from the competitors. This is why Kinetic Typography Videos are growing in use.
Those who know our work, or who have read our blogs, understand that we suggest video as the very best technique to achieve your marketing objectives.Delivering a memorable, differentiated message highlighting the psychological worth of your brand name. Follow the patterns, and you understand Video is spreading across the Web like wildfire.The problem is much of it is bland, boring, and pre-packaged.
Excellent Video Begins with Words
The very best location to begin is at the beginning, and everything starts with WORDS. We do not live in the Golden era of Articulation. The communication era generated by the Internet and its social networks trend has created a Tower of Babble. The eloquence, clarity and psychological effect of Churchill, Roosevelt, Kennedy, and Martin Luther King have actually been changed by instant messaging abbreviations, fifteen-second sound bites, and 140 character tweets, all coming at you a mile-a-minute, all talking at the same time, and for the most part empty of anything helpful or appropriate.
If you can't articulate your message in some meaningful way then you remain in problem from the 'start.' You might believe this is old-fashioned, however words DO have significance. The blurring and confusion of exactly what makes marketing and sales different has caused a generation of business owners and executives who can not produce or provide a carefully crafted declaration of who they are, exactly what they do, and why customers need to care.
You're Taking a look at the Wrong Details
There are limitless short articles, piles of statistical analysis, and countless essays and white documents on how organisation should utilize the Web to its benefit. Most of business composing focuses on high profile significant corporations as the source of know-how and savvy company method. The problem is most of these big businesses are terribly run and creatively and intellectually bankrupt. A lot of are operating on past successes from a bygone age and customer inertia. In the end, big business has to do with power and loan, not competence and innovation. Exist exceptions, of course, but the bottom-line here is that you need to look more thoroughly at what really works and why that is unless you have limitless stacks of loan readily available to bury your competition and flood the airwaves with limitless repeated drivel that permeates into viewers' consciousness like some alien mind-altering drug.
Kinetic Typography an exciting, innovative video strategy that integrates the power of sight and noise to provide a meaningful, unforgettable message based upon the power of words.
The technique has its origins with motion designers who took well-known motion picture monologues and animated the words of the script to supply visual emphasis. It's an easy concept, however difficult to perform, when done well, it's a powerful technique for delivering a marketing message. It's a strategy that will access both the verbal and visual memory centers of your audience's brains and produce the brand recognition that is the goal of every marketing initiative.
Why Kinetic Typography Works
Kinetic Typography penetrates the consciousness since the dynamically presented spoken and written words act as mnemonic devices enhancing each other. The visuals alone will not offset any deficit in the script. Your words produce a language structure that defines your brand; it develops the context within which you can interact with your audience, and it permits you to take ownership of those words therefore restricting your competitors' ability to feed off your marketing efforts. In other words, words have significance, words can move you, move you to action, and isn't that what marketing is everything about?